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Nearing Earth Day will be planned all around the city in popular subway and bus stations
Snapchat Filters
To quickly raise awareness across many phone users with attractive augmented reality filters.
Instagram Story-Book
A quick story viewers could read at any age and learn basic facts about animals over numerous “pages” of the story while also viewing how humans have impacted the landscape around them.
Experiential: Users will wear VR headsets and be able to walk throughout the scene walking up and touching digital versions of extinct and endangered animals. Some of the animals will visually disappear from the user’s vision as they touch the animal, similar to how they have disappeared on earth.
Internet Extension: Users will have the option to install a plugin on their internet browser. When users complete online transactions they will have the ability to round up their purchase to the nearest dollar to donate that small amount of change to help make a big impact.
